Should couples share a single streaming account password with no separate profiles?

Separate profiles. Here is the everyday case. Two people share one account, one profile. One of them watches a true-crime series at midnight. The other watches baking shows. Within a week, the home screen looks like a car crash between the two. The algorithm has no idea who it is talking to, so it recommends nothing useful to anyone. Then there is the practical stuff. Continue Watching gets scrambled. You open the app to finish episode six and it offers you episode two of something you have never seen, because your partner started it on the tablet. Nobody wants to argue about who ruined the queue. Separate profiles do not mean separate lives. Most services let you switch profiles in two clicks, and you can still pick something together from a shared watchlist or just choose a show and play it. Some even offer a household or shared profile, so you can keep one for date night and still have your own. That gives you the best of both. One profile is simple, sure. So is a junk drawer. It works until you need to find something. A profile costs nothing, takes a minute to set up, and saves you from a recommendations page that looks like it belongs to a stranger. Keep the password shared. Keep the taste separate.